Exciting Launch Ahead!
Who We Are
Pink Ice Promotions, Inc. is a women-led professional boxing, media, and cultural promotions company redefining the intersection of elite sport, storytelling, and community impact.
Founded by Alta Lavizzo and Mary “Merciless” McGee, Pink Ice Promotions produces world-class boxing events while building platforms that elevate women’s boxing, support underfunded athletes, and create long-term economic and cultural value.
Our work extends beyond fight night—spanning premium live events, media-driven storytelling, branded experiences, and strategic partnerships with municipalities, institutions, and global brands.
Through collaborations with organizations such as WBC Cares and local autism and youth initiatives, Pink Ice Promotions uses the platform of boxing to drive awareness, reinvestment, and meaningful change.
We don’t just promote fights — we build legacies.